The mass adoption and rapid advancement of mobile devices has shifted the way in which businesses and consumers interact. If your business does not offer a mobile app, in addition to a mobile-friendly website, it will be difficult to engage users and to surpass competition. Organizations that lack a successful app are missing out on the opportunity to connect with consumers and bring in new business.
BEAUTIFUL UI DESIGN
As mentioned earlier, both app stores are highly populated. With so many options to choose from, it can be difficult to differentiate between apps. As a result, we rely on our first impressions of the user interface design. In fact, studies show that 94% of the first impressions of a mobile app are based on its design. It is increasingly important for businesses to dedicate time and resources to creating a beautiful and user-friendly interface.
User interface design attracts users to your mobile app and provides an opportunity to present your captivating content. Your user interface design should be simple to navigate, but unique features will set you apart from competition. It is important that you remain consistent with design throughout the entire app. Keeping elements like font size, font family and color scheme uniform across the app will improve the visual appearance and assist with the comprehension of content.
Fast Loading Time and High Performance
Have you ever used an app that took forever to load and sometimes it just crashed, froze, and completely shut down? You probably didn’t use that app too often. After all, an app idea isn’t any good if it does not work correctly.
If your app takes too long to load, it will automatically be avoided by users. Winning apps should take less than five seconds to load. However, more complex apps like Facebook sometimes take a bit longer to load—these apps require large amounts of data to start up. For Facebook, users usually stick around because they see ongoing activity when they start the app. If this is the case for your app, consider taking the user to a “loading” screen, which informs them that the loading process is on. This way you will be able to keep your user engagement high.
Winning apps are also high-performing and consistent. Apps that constantly freeze are disregarded by users.
Security
Internet security is becoming an ever-increasing issue and the same applies for your app. With many applications storing personal and sensitive information or credit and debit card details, security is an absolute must.
Hackers may attempt to:
Place malware into apps and onto devices where it can access data and steal screen lock passcodes
Intercept sensitive information travelling over the network
Steal customer data for identity theft or fraud.
Get hold of private business assets
All of those potential issues mean that your app security must be watertight, rather than something that you tack on as an afterthought.
Both iOS and Android Must Be Covered
These are the two basic platforms. However, a mobile app development company can offer cross-platform mobile app development as a cost-saving option for clients. The most famous cross-platform app development frameworks include PhoneGap, ReactNative, and NativeScript. This solution allows startups to save their budgets when entering the market with an MVP.
Customer support that actually supports
One angry customer – and that can translate to a lot of negative reviews and loss of revenue for an app! Customer support is unfortunately not among the first components that’s thought of while developing an app, but it should be. Most of the top performing mobile apps have exemplary customer support teams that often do a remarkable job of converting an angry customer to a satisfied one.
Consider a transportation company like Uber. It offers a service that’s bound to have a lot of angry customers, and it’s impossible to manually attend to and resolve all of their complaints. Uber’s app as such has an extremely efficient customer support section tagged as ‘Help’ that addresses the most common customer issues. It also has a section tagged as ‘Any Other’ that lets a customer discuss the concern in detail. And the most satisfactory part is, that every concern is replied to via email.
An easy way to minimize direct customer queries is to have a FAQ (Frequently Asked Question) section based on the most obvious customer queries (collated over the months). Sometimes having a ‘Chat’ section can also prove beneficial. The idea is to be available for the customer when they need help.
Search options
It sounds simple but many apps miss this important feature considering this is something that many users make use of. The ability to search either the app or the internet is important and while it’s not going to work so much for game-based apps, it’s essential for the business and social variety.
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