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Why do we need an application?

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Due to the increasing growth of e-commerce in the world and the fading and even removal of traditional and physical business methods, the need for online stores is very necessary. If you have a store website, we will explain to you the need for a mobile app to make your business more successful.

Increase access

Nowadays, people are struggling because of their constant busyness, and time is the most valuable asset; In fact, users spend less time searching for their needs through a browser.

Mobile applications have become popular among people due to greater access to businesses; Applications for business create a strong relationship with customers and loyalty.

These mobile applications allow users to access the products, information and services they want in real time.
In addition, these apps allow applications to send messages or notifications about new discounts and changes to products and services to users.

Increase customer motivation

A website is somewhat dependent on organic search results. But a mobile app on a phone screen is something that people consciously download and install to use. The screen of the mobile phone with a set of applications is always visible and only a touch of the finger is enough to enter the application.

People can access the mobile application at any time and this increases the motivation of customers.

Entering the field of competition and a better work image

When you have a mobile application, your business joins the group of strong businesses and you have something to say. From the point of view of customers, having a mobile application increases the credibility and value of your business. It also increases the loyalty of your customers.

It should be noted that many businesses consider it unnecessary to have an application, so the competition in this field is still low and it can be used a lot.

Always be in front of customers

Statistics show that people spend an average of more than 2 hours of their daily time with their mobile phones. People usually use several applications on their mobile phones, and to access each of them, they have to unlock their device; Enter the menu and look for the desired program among different applications.

If your application is included in this menu, it will benefit your business; Because the brain unconsciously records all the images and texts that pass by us. This trend may not have been noticed by you; But it is true and if your application has an interesting design, it will attract the brain’s attention more than others. If your application is also among this menu, it will benefit your business; Because the brain unconsciously records all the images and texts that pass by us. This trend may not have been noticed by you; But it is true and if your application has an interesting design, it will attract the attention of the brain more than others.

sales increase

According to recent research, users spend more time on mobile applications than on store sites.

When customers are more in touch with your business and can easily use your products and services at any time; Naturally, their satisfaction with your brand will increase and the sales of your business will increase, and as a result, you will earn more profit.

Ability to send push notifications

Suppose Nowruz is near and you plan to offer your product or service at a discount. With an app, you can send a notification to all your contacts for free and let them know about the amazing discount. You can also check and optimize the click rate and conversion rate of users in different campaigns with analytical tools. With the application, you are in direct contact with your customers.

Decision: mobile application or website?

We read the benefits of having an application. You may have chosen to have an application for your business. But comparing the mobile application and the website with each other does not mean that we have to choose one of them.

Having a website is a necessity for business, and a mobile application is very useful for branding and interacting with customers. In fact, we must say that you can have a complete set of mobile application and website together to bring your business online.

The mobile application complements your business services and helps a lot in its marketing. Be sure to think about preparing a good and efficient application for your business in addition to your website. Don’t forget that apps that don’t perform well can hurt your brand. So leave your application design work to experienced people.

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?what are the characteristics of a good mobile application

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The mass adoption and rapid advancement of mobile devices has shifted the way in which businesses and consumers interact. If your business does not offer a mobile app, in addition to a mobile-friendly website, it will be difficult to engage users and to surpass competition. Organizations that lack a successful app are missing out on the opportunity to connect with consumers and bring in new business.

BEAUTIFUL UI DESIGN

As mentioned earlier, both app stores are highly populated. With so many options to choose from, it can be difficult to differentiate between apps. As a result, we rely on our first impressions of the user interface design. In fact, studies show that 94% of the first impressions of a mobile app are based on its design. It is increasingly important for businesses to dedicate time and resources to creating a beautiful and user-friendly interface.

User interface design attracts users to your mobile app and provides an opportunity to present your captivating content. Your user interface design should be simple to navigate, but unique features will set you apart from competition. It is important that you remain consistent with design throughout the entire app. Keeping elements like font size, font family and color scheme uniform across the app will improve the visual appearance and assist with the comprehension of content.

 Fast Loading Time and High Performance

Have you ever used an app that took forever to load and sometimes it just crashed, froze, and completely shut down? You probably didn’t use that app too often. After all, an app idea isn’t any good if it does not work correctly.

If your app takes too long to load, it will automatically be avoided by users. Winning apps should take less than five seconds to load. However, more complex apps like Facebook sometimes take a bit longer to load—these apps require large amounts of data to start up. For Facebook, users usually stick around because they see ongoing activity when they start the app. If this is the case for your app, consider taking the user to a “loading” screen, which informs them that the loading process is on. This way you will be able to keep your user engagement high.

Winning apps are also high-performing and consistent. Apps that constantly freeze are disregarded by users.

 

Security

Internet security is becoming an ever-increasing issue and the same applies for your app. With many applications storing personal and sensitive information or credit and debit card details, security is an absolute must.

Hackers may attempt to:

Place malware into apps and onto devices where it can access data and steal screen lock passcodes
Intercept sensitive information travelling over the network
Steal customer data for identity theft or fraud.
Get hold of private business assets
All of those potential issues mean that your app security must be watertight, rather than something that you tack on as an afterthought.

 

Both iOS and Android Must Be Covered

These are the two basic platforms. However, a mobile app development company can offer cross-platform mobile app development as a cost-saving option for clients. The most famous cross-platform app development frameworks include PhoneGap, ReactNative, and NativeScript. This solution allows startups to save their budgets when entering the market with an MVP.

 

 Customer support that actually supports

One angry customer – and that can translate to a lot of negative reviews and loss of revenue for an app! Customer support is unfortunately not among the first components that’s thought of while developing an app, but it should be. Most of the top performing mobile apps have exemplary customer support teams that often do a remarkable job of converting an angry customer to a satisfied one.

Consider a transportation company like Uber. It offers a service that’s bound to have a lot of angry customers, and it’s impossible to manually attend to and resolve all of their complaints. Uber’s app as such has an extremely efficient customer support section tagged as ‘Help’ that addresses the most common customer issues. It also has a section tagged as ‘Any Other’ that lets a customer discuss the concern in detail. And the most satisfactory part is, that every concern is replied to via email.

An easy way to minimize direct customer queries is to have a FAQ (Frequently Asked Question) section based on the most obvious customer queries (collated over the months). Sometimes having a ‘Chat’ section can also prove beneficial. The idea is to be available for the customer when they need help.

 

Search options

It sounds simple but many apps miss this important feature considering this is something that many users make use of. The ability to search either the app or the internet is important and while it’s not going to work so much for game-based apps, it’s essential for the business and social variety.